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If you are an emerging firm with the subsequent excellent product, occasionally you require an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial organizations at an early stage - shelled out far more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Finding an angel investor, nevertheless, is not an straightforward task. Safer Smokes Inc. is one organization that understands the challenge of attracting the proper investors. This improvement-stage company is tapping the smoking cessation market with a special tobacco-cost-free, nicotine-free smoke referred to as Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is really produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," said Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it may possibly be also soon to approach huge venture capital firms, however time to move beyond networking with loved ones and close friends. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see via to the actual investment opportunity," stated Torigian. So how do companies like Safer Smokes attract their angel?

• Have a clear-cut target industry for your item or service. For instance, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.

Most angel investors prefer companies that are most likely to show positive cash flow inside their first 18 months, so having these types of statistics about your market place can be an incentive.

• Match the enterprise plan objectives to the angel's risk tolerance. Investors want to know the item or service will be special and well-cultivated. Safer Smokes has a patented solution that firm officials say will "impact the landscape of the well being care business." setting up a business